What is a “halfspace”?
The “halfspace” is a soccer term that describes the invisible margins that reside between a defender and attacker.
A brief, fleeting pocket of time and space where nothing exists, but the possibilities are infinite.
With over a decade of experience in the branded-content world, we came together to create halfspace - a way to help clients, brands and storytellers bridge that invisible gap between idea and what is possible.
who we are
With over a decade of experience in the branded-content world, we came together to create halfspace - a way to help clients, brands and storytellers bridge that invisible gap between idea and what is possible.
From pre- to post-, we work closely with our clients to tell genuine, compelling and engaging stories, never sacrificing authenticity and quality for what’s trending.
Our work has spanned size and scale for all kinds of budgets. Whether it’s been on the sound stage or on the racetrack, we’ve executed what our clients need at all locations and scope.
The Team
Matthew’s passion for storytelling was born out of his love of football (the one played with feet). Inspired by pickup games at NYC’s Pier 40, he wanted to tell stories about the beautiful game and its strange, brilliant, often hilarious characters.
Today, Matthew is a producer and director who has worked with publishers like The Players’ Tribune, Rising Ballers, Sports Illustrated, and Pubity Group. As a branded content specialist, he brings athletes’ narratives to life with authenticity while tastefully amplifying brands’ messaging, partnering with brands and players across the globe. He’s told the stories of characters that range from UEFA Champions League winners and Basketball Hall of Famers to diehard fans and street ballers.
matthew celentano
Director + Producer
conrad golovac
Cinematographer + Director
Conrad has over a decade of experience as both a director and cinematographer in the branded content, documentary, and commercial worlds.
From projects as local as regional banks to as international as the UEFA Champions league, Conrad has shot and directed content at all scale and scope, never sacrificing the quality deserved for the budget available.
His work has been seen by millions during the UEFA Champions League, NFL super bowl, Major League Soccer and the NFL Draft.